Sam Saideman
LA-BASED digital MARKETER and entrepreneur with over a decade of experience leading digital marketing campaigns AND TEAMS in THE music AND CREATOR ECONOMIES.
sam has worked on marketing campaigns FROM A VARIETY OF DIFFERENT POSITIONS. THIS HAS GIVEN HIM INSIGHT INTO WHAT EACH PARTY IS LOOKING FOR AS WELL AS ALLOWED HIM TO BALANCE SCRAPPY MARKETING WITH INFORMED INSIGHTS.
Roles Held:
ARTIST & INFLUENCER MANAGER - over a decade
DIRECTOR OF MARKETING: ONERPM
SHORT-FORM MARKETING CONSULTANT: DUALTONE RECORDS
FOUNDER OF MARKETING AGENCY FOR ARTISTS, distributors & LABELS: INNOVO
RECORDS WORKED:
NOTABLE press:
CONTRIBUTING WRITER:
SHORT-FORM CONTENT:
CREATIVE STRATEGY & IDEATION
Influencer campaigns:
JON BATISTE - “DRINK WATER” FT. JON BELLION & FIREBOY DML
CLIENT: VERVE RECORDS
PLATFORM: TIKTOK
STATS: 22 INFLUENCER POSTS, 25M TOTAL FOLLOWER REACH, 29M VIEWS, 4% ENGAGEMENT RATE
jon batiste - “be who you are” ft. jid, newjeans & camilo
CLIENT: VERVE RECORDS
PLATFORM: TIKTOK
STATS: 16 INFLUENCER POSTS,20M TOTAL FOLLOWER REACH, 6.3% ENGAGEMENT RATE
lilian hepler - “call me yours”
CLIENT: BIG MACHINE LABEL GROUP
PLATFORM: TIKTOK
STATS: 10 INFLUENCER POSTS, 10,000 VIDEO CREATES, 10.86% ENGAGEMENT RATE
ni/co - “on purpose”
CLIENT: SYMPHONIC DISTRIBUTION
PLATFORM: TIKTOK
STATS: 15 POSTS, 12,700 VIDEO CREATES, 33% ORGANIC INSTAGRAM SUPPORT FROM INFLUENCERS
preston pablo - “FOR KEEPS”
CLIENT: UNIVERSAL MUSIC CANADA
PLATFORM: IN-PERSON LA CONTENT HOUSE - TIKTOK
STATS: 10 TOTAL POSTS, 6 ORGANIC IG REELS FROM THE CREATORS & 6 ADDITIONAL IG STORIES
Rêve - “CONTEMPORARY LOVE”
CLIENT: UNIVERSAL MUSIC CANADA
PLATFORM: IN-PERSON LA CONTENT HOUSE - TIKTOK
STATS: 5 CREATORS, 10 TOTAL POSTS, 1.2M VIEWS, 6% ENGAGEMENT RATE
SMITH - “PATHETIC”
CLIENT: HITMAKER MUSIC GROUP
PLATFORM: INSTAGRAM REELS & YOUTUBE SHORTS
STATS: 14 TOTAL IG REELS, 6 TOTAL YT SHORTS, 2M VIEWS
THAT MEXICAN OT - “JOHNNY DANG” FT. PAUL WALL & DRODi
CLIENT: CINEMATIC MUSIC GROUP
DETAILS: IN-PERSON NASHVILLE CONTENT DAY (WITH 4 DAYS NOTICE)
PLATFORMS: TIKTOK, INSTAGRAM REELS & YOUTUBE SHORTS
STATS: 3 CREATORS, 6 TT POSTS, 3 IG REELS, 2 YT SHORTS, 1.3M VIEWS, 10% ENGAGEMENT RATE
Lil cROSS & bIG blest - “CORTEX”
CLIENT: LIL CROSS & BIG BLEST
PLATFORMS: TIKTOK & INSTAGRAM REELS
STATS: 8 TIKTOK POSTS, 8 IG REELS,3.8M VIEWS, 5.65% ENGAGEMENT RATE
BIA FT. JID - “LIGHTS OUT”
CLIENT: EPIC RECORDS
PLATFORMS: TIKTOK
STATS: 12 TIKTOK POSTS, 1.4M VIEWS, 8.95% ENGAGEMENT RATE
MEghan Trainor - “To The Moon”
CLIENT: EPIC RECORDS
PLATFORMS: TIKTOK
STATS: 9 TIKTOK POSTS, 1.1M VIEWS, 9.03% ENGAGEMENT RATE
recent Additional CAMPAIGNS :
MODSUN & BEAUTY SCHOOL DROPOUT - “ME N MY FRIENDS” (AUGUST 2024)
MATT HANSEN - “SOMEONE TO YOU” (NOVEMBER 2024)
MEGHAN TRAINOR - “WHOOPS” (JUNE 2024)
HANNIBAL BURESS (ESHU TUNE) - “I LIFT WEIGHTS” (JUNE 2024)
DEVVON TERRELL - “TEARS IN MY SMILE” (JULY 2024)
management roster
CURRENT AND PAST MUSIC CLIENTS: SAMMY ADAMS, Ni/Co, YONAS, DANNY G, ZAK DOWNTOWN, TIM GALLAGHER, BAD COP, and more.
CURRENT AND PAST INFLUENCER CLIENTS: SAMANTHA EVE, Mariam marks, jillian webber, marley arnold, cara sandford, Liz Cooper, and more.
Representing a wide array of talent has allowed sam to not only facilitate creative collaborations, but have unique perspective on what both sides of the table are looking for. Managing talent for over a decade, sam has worked with talent that has:
COLLABORATED WITH BRANDS SUCH AS DISNEY, COCA-COLA, MCDONALDS, CALL OF DUTY, DEEZER, ULTA BEAUTY & MORE
GENERATED HUNDREDS OF MILLIONS OF STREAMS CROSS-PLATFORM
PLAYED AT FESTIVALS SUCH AS LOLLAPALOOZA, ROLLING LOUD, SXSW, A3C, EDC, BAMBOOZLE & MORE
COLLABORATED WITH LOGIC, BROTHER ALI, TRAVIE MCCOY, B.O.B, ROSCOE DASH, CHERUB, ENRIQUE IGLESIAS & MORE
LICENSED VIDEO CONTENT AND/OR MUSIC TO RIDICULUOSNESS, TARGET, SELLING SUNSET, LOVE ISLAND, RALPH LAUREN & MORE
RECEIVED PRESS IN BILLBOARD, VOGUE, COMPLEX, ROLLING STONE, SPORTS ILLUSTRATED, ADWEEK, LYRICAL LEMONADE & MORE