Sam Saideman

LA-BASED digital MARKETER and entrepreneur with over a decade of experience leading digital marketing campaigns AND TEAMS in THE music AND CREATOR ECONOMIES.

sam has worked on marketing campaigns FROM A VARIETY OF DIFFERENT POSITIONS. THIS HAS GIVEN HIM INSIGHT INTO WHAT EACH PARTY IS LOOKING FOR AS WELL AS ALLOWED HIM TO BALANCE SCRAPPY MARKETING WITH INFORMED INSIGHTS.

Roles Held:

  • ARTIST & INFLUENCER MANAGER - over a decade

  • DIRECTOR OF MARKETING: ONERPM

  • SHORT-FORM MARKETING CONSULTANT: DUALTONE RECORDS

  • FOUNDER OF MARKETING AGENCY FOR ARTISTS, distributors & LABELS: INNOVO

RECORDS WORKED:

NOTABLE press:

CONTRIBUTING WRITER:

SHORT-FORM CONTENT:

CREATIVE STRATEGY & IDEATION

Influencer campaigns:

JON BATISTE - “DRINK WATER” FT. JON BELLION & FIREBOY DML

CLIENT: VERVE RECORDS

PLATFORM: TIKTOK

STATS: 22 INFLUENCER POSTS, 25M TOTAL FOLLOWER REACH, 29M VIEWS, 4% ENGAGEMENT RATE

jon batiste - “be who you are” ft. jid, newjeans & camilo

CLIENT: VERVE RECORDS

PLATFORM: TIKTOK

STATS: 16 INFLUENCER POSTS,20M TOTAL FOLLOWER REACH, 6.3% ENGAGEMENT RATE

lilian hepler - “call me yours”

CLIENT: BIG MACHINE LABEL GROUP

PLATFORM: TIKTOK

STATS: 10 INFLUENCER POSTS, 10,000 VIDEO CREATES, 10.86% ENGAGEMENT RATE

ni/co - “on purpose”

CLIENT: SYMPHONIC DISTRIBUTION

PLATFORM: TIKTOK

STATS: 15 POSTS, 12,700 VIDEO CREATES, 33% ORGANIC INSTAGRAM SUPPORT FROM INFLUENCERS

preston pablo - “FOR KEEPS”

CLIENT: UNIVERSAL MUSIC CANADA

PLATFORM: IN-PERSON LA CONTENT HOUSE - TIKTOK

STATS: 10 TOTAL POSTS, 6 ORGANIC IG REELS FROM THE CREATORS & 6 ADDITIONAL IG STORIES

Rêve - “CONTEMPORARY LOVE”

CLIENT: UNIVERSAL MUSIC CANADA

PLATFORM: IN-PERSON LA CONTENT HOUSE - TIKTOK

STATS: 5 CREATORS, 10 TOTAL POSTS, 1.2M VIEWS, 6% ENGAGEMENT RATE

SMITH - “PATHETIC”

CLIENT: HITMAKER MUSIC GROUP

PLATFORM: INSTAGRAM REELS & YOUTUBE SHORTS

STATS: 14 TOTAL IG REELS, 6 TOTAL YT SHORTS, 2M VIEWS

THAT MEXICAN OT - “JOHNNY DANG” FT. PAUL WALL & DRODi

CLIENT: CINEMATIC MUSIC GROUP

DETAILS: IN-PERSON NASHVILLE CONTENT DAY (WITH 4 DAYS NOTICE)

PLATFORMS: TIKTOK, INSTAGRAM REELS & YOUTUBE SHORTS

STATS: 3 CREATORS, 6 TT POSTS, 3 IG REELS, 2 YT SHORTS, 1.3M VIEWS, 10% ENGAGEMENT RATE

Lil cROSS & bIG blest - “CORTEX”

CLIENT: LIL CROSS & BIG BLEST

PLATFORMS: TIKTOK & INSTAGRAM REELS

STATS: 8 TIKTOK POSTS, 8 IG REELS,3.8M VIEWS, 5.65% ENGAGEMENT RATE

BIA FT. JID - “LIGHTS OUT”

CLIENT: EPIC RECORDS

PLATFORMS: TIKTOK

STATS: 12 TIKTOK POSTS, 1.4M VIEWS, 8.95% ENGAGEMENT RATE

MEghan Trainor - “To The Moon”

CLIENT: EPIC RECORDS

PLATFORMS: TIKTOK

STATS: 9 TIKTOK POSTS, 1.1M VIEWS, 9.03% ENGAGEMENT RATE

recent Additional CAMPAIGNS :

MODSUN & BEAUTY SCHOOL DROPOUT - “ME N MY FRIENDS” (AUGUST 2024)

MATT HANSEN - “SOMEONE TO YOU” (NOVEMBER 2024)

MEGHAN TRAINOR - “WHOOPS” (JUNE 2024)

HANNIBAL BURESS (ESHU TUNE) - “I LIFT WEIGHTS” (JUNE 2024)

DEVVON TERRELL - “TEARS IN MY SMILE” (JULY 2024)

management roster

CURRENT AND PAST MUSIC CLIENTS: SAMMY ADAMS, Ni/Co, YONAS, DANNY G, ZAK DOWNTOWN, TIM GALLAGHER, BAD COP, and more.

CURRENT AND PAST INFLUENCER CLIENTS: SAMANTHA EVE, Mariam marks, jillian webber, marley arnold, cara sandford, Liz Cooper, and more.

Representing a wide array of talent has allowed sam to not only facilitate creative collaborations, but have unique perspective on what both sides of the table are looking for. Managing talent for over a decade, sam has worked with talent that has:

  • COLLABORATED WITH BRANDS SUCH AS DISNEY, COCA-COLA, MCDONALDS, CALL OF DUTY, DEEZER, ULTA BEAUTY & MORE

  • GENERATED HUNDREDS OF MILLIONS OF STREAMS CROSS-PLATFORM

  • PLAYED AT FESTIVALS SUCH AS LOLLAPALOOZA, ROLLING LOUD, SXSW, A3C, EDC, BAMBOOZLE & MORE

  • COLLABORATED WITH LOGIC, BROTHER ALI, TRAVIE MCCOY, B.O.B, ROSCOE DASH, CHERUB, ENRIQUE IGLESIAS & MORE

  • LICENSED VIDEO CONTENT AND/OR MUSIC TO RIDICULUOSNESS, TARGET, SELLING SUNSET, LOVE ISLAND, RALPH LAUREN & MORE

  • RECEIVED PRESS IN BILLBOARD, VOGUE, COMPLEX, ROLLING STONE, SPORTS ILLUSTRATED, ADWEEK, LYRICAL LEMONADE & MORE